Korean cosmetics company Skin Deep announced plans to open its first retail store in China on July 1, and will launch the first products in the country on July 9, the company said in a statement on Wednesday.
The retail store will feature a wide range of products, including products that have been formulated specifically for the Asian market, including cosmetics, beauty, and skin care products.
The retail store’s goal is to create an Asian-centric brand, the statement said.
The store will also carry Korean brands, which are more closely aligned with the Korean brand image.
The company will launch products in Korean, Chinese, French, German, Japanese, Portuguese, and Spanish, the firm said.
It plans to have sales of about $10 million in the first three months of sales.
The first stores will be located in Chengdu, Guangzhou, Tianjin, and Wuhan, China, according to the statement.
It did not elaborate on the stores locations.